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Turn Up The Volume On Your Voice Episode 3 Transcript "What's That You're Saying?



00:04 [music].

00:05 Welcome to the Turn Up The Volume On Your Voice podcast with Charlotte Foster.

00:14 Turn Up The Volume On Your Voice is a podcast all about podcasting but with an eye on the UK scene in particular. My name is Charlotte and I've been podcasting since 2017 before that I was in radio. In fact, the first time I went live behind a microphone was in 1998 yeah, last century. I love listening to podcasts, making podcasts and helping others make podcasts too, all through my business Charlotte Foster Productions. I promise you I am far more creative when it comes to podcasting than I am when it comes to making up names for businesses.

00:57 [Music]

00:57 Welcome to this episode of Turn Up The Volume On Your Voice podcast, episode number three. Doing a few special episodes to give you some tips, some hints and advice about starting your own podcast. What better way to start my podcast then by telling you how to start your podcast. So far episode one we talked about why episode two was who as in, who is your podcast for? This episode is the what episode? What is your podcast going to be about? So what is your podcast going to be about then? Well, the good news is it can be about pretty much anything. Sounds good, doesn't it? I'm afraid there's some bad news. The bad news is your podcast can be about pretty much anything. It's a double edged sword this. So bearing in mind there's not that much you can't podcast about, it can actually be pretty tricky to decide what you are going to talk about.

01:59 And that's where my dad comes in. Meet daddy Foster.

02:04 "Time Spent planning and in preparation is seldom wasted."

02:08 There's a few reasons why I thought I'd bring my dad into the podcast. Number one, he's my pops and I've always been a bit of a daddy's girl. Number two, if I've had to sit and listen to his advice for 39 years, then I think you know, you should be listening to some of his advice as well. Number three, if it wasn't for my dad, I wouldn't be listening and involved in podcasts. He was into podcasts before I was. Number four. And please don't tell him this. He actually talks a lot of sense planning, planning, planning. You can do too much planning, but you really do need to have some idea and some planning done before you kick off on your podcast. So how do we figure out what it is we're going to talk about?

02:54 Start with what you are passionate about. It could your business, your knowledge, your hobby, your own work as well. And when I say work, I mean like the creative work that you do. Maybe you're a writer, you write stories, poetry, dramas, comedy, that kind of thing. But again, quite big topics this, your business, your brand, your knowledge, your hobby, whatever it is that you're passionate about. So if you can try and niche down a little bit more and I promise you you can not be too niche when it comes to podcasting. My first podcast was called Cultural Quarter Of An Hour. I refer to this all the time. But again, if it wasn't for this podcast, I wouldn't be in the business I am of, well, being a podcaster. Cultural Quarter of An Hour was a podcast about culture in Stoke On Trent. So that's, you know, that's the level we're at.

03:49 Did a very quick search last week when I was preparing for this episode, planning some would say for this episode, to look at different podcasts that are out there and try and see how niche I could get. Obviously this is a podcast about podcasting, but it's not just about podcasting. We are going to be exploring the podcast scene in the UK so I could have gone a little bit more niche on that and in fact you know, I think I will find my niche eventually when it comes to this. But that's the initial thoughts about Turn Up The Volume On Your Voice. But think about it. There are podcasts about podcasting and you know you can go niche down into Podcast engineering, that's how sort of niche down it goes. Lots of podcasts about books and book clubs and there are some business book clubs kind of thing.

04:35 But this one I discovered, and I've not listened to this podcast, so if you go away and listen to it and say, Charlotte that's is a terrible podcast, I'm just telling you about how the, you know, the topic of it, it's called the Bowie Book Club Podcast and it's where two friends apparently read David Bowie's favourite books. Niche and nice. And then while I was there I thought, well I did a geographical based podcast, you know, about Stoke on Trent, I'll see if there's anything about where I grew up. I grew up in Berkshire. There is a podcast all about Berkshire football. So grassroots football in Berkshire. Again, pretty niche and I got myself down a little bit of a rabbit hole. I'm not going to lie me and Apple podcasts, we spent a lot of time together last week. There's also a podcast about art law.

05:27 That's right, The Art Law podcast is in existence as well. And I'm going to listen to podcast episodes from at least all of these over the next few days and weeks just so I can check them out because I just thought it was really interesting, but that's how niche you can go and don't be afraid of going super niche. If you're interested in it, other people will be interested in it as well. Now all of these could easily have just had a sort of very generic title or very generic overview, so Cultural Quarter Of An Hour, a podcast about culture and Stoke On Trent could have just been, oh well it's a podcast about culture. The Bowie Book Club podcast. Well that's just, you know, that's a podcast about books, Berkshire football series, oh it's a football podcast. The Art Law podcast well that's a podcast about art, a podcast about law.

06:15 You see how they've gone down to lots and lots and lots and lots of different levels. They've not just thought about the top bit, it's they've gone right down to have that super clear focus. That is what you need to do when you are deciding what you are going to podcast about.

06:33 So you've decided what it is that you want to podcast about. How do you figure out what you are going to say? How do you get planning? Guess what time for my pops again, Daddy Foster's back.

06:51 "Before Opening your mouth, make sure your brain is in gear"

06:56 So now we've decided what our podcast is going to be about. We need to figure out what we're going to say in our podcast. This is what I do for every podcast I do and this is what I did when I was in radio as well.

07:10 I come up with a podcast brief or a blueprint that you can then keep referring back to. Remember, we have our listener,? Our listener kind of frames this as well. So I always like to have a mission statement. So for Turn Up The Volume On Your Voice, the mission statement is "Turn Up The Volume On Your Voice encourages people who've never podcasted before to pick up a microphone and get recording. It does this by offering advice and sharing knowledge of podcasting as well as interviewing podcasters and experts" and that's it. That's all your podcast mission statement needs to be. I then describe who the presenter or presenters are. This is a bit weird because I now talk about myself in third person. "Charlotte Foster loves podcasting." She does. "She Has been involved in radio for 20 years, but finally found her voice when she began her Cultural Quarter Of An Hour podcast.

08:03 She's always curious and loves learning. She wants to find out more about what is happening in the UK podcasting scene and shine a light on it. She loves sharing her knowledge. She doesn't take herself too seriously and will bring her bubbly personality to the podcast. She enjoys talking about herself in the third person."

08:21 Yeah, I put that in, put that in! Then you need to describe your format. So again, for Turn Up The Volume, that's as much as I can be bothered to say, Turn Up The Volume it's a mixture of solo monologues where Charlotte examines industry news, events or shares her knowledge and interviews with guests from the podcast world but primarily the UK. This is a show all about curiosity and finding out new things. Charlotte is learning as she's going along too.

08:54 So who is listening? We've already done this a little bit, so you just need to put this down.

08:59 Podcasters and those who are pod curious. It is focused on UK podcasters but not to the exclusion of anybody else.

09:08 What is the problem that is being solved? Your podcasting questions that you are too embarrassed to ask.

09:16 And what length? As long as it needs to be solo episodes, probably around 20 minutes, otherwise Charlotte will be waffling on. Guest episodes depends on the quality of the guest or their time restraints.

09:29 So there you go that is my podcast brief for Turn Up The Volume On Your Voice and again, it's just really useful to have something like that up your sleeve. Helps you just frame every single thing that you do.

09:45 [music].

09:45 Now that you have your podcast blueprint, I want you to now start thinking about your episodes. You do not have to have a hundred episodes planned, ready to go before you start recording, but it's not a bad idea to have five to six ready to go before you start recording.

10:08 So how do we get these episodes framed and ready to go? Well, first of all, we have a bit of a brain dump. I tell my clients, well suggest to my clients, we go through and just have a big piece of paper. I've been to one of my favourite shops and I've got that roll of paper, you know that you get for kids? Just give them a roll of paper and they draw on it. So it's not necessarily the greatest quality, and we just spend time writing down all the different words, all the different phrases, the different questions, anything kind of connected to the topic that my clients wants to talk about on their podcast.

10:41 We write it down. There's no word that isn't allowed on. There is no, nothing's too stupid to put on that bit of paper. Everything, everything, everything. Usually set a timer about 10 minutes. Once that time is up, I usually get them to do it for another five minutes and then once that time is up, we kind of just sort of chunk things together where there's a common theme. And then from there we're able to build up, usually quite logical episodes. So we'll have episode one will naturally sort of form itself out of a few different topics or one topic and there's different ways of talking about that topic and you'll find the natural progression from one to two to three to four. For example, this podcast, this podcast is starting with the why, the who, the what, the where, the when and the how of podcasting.

11:29 I've got couple of things in the bag after that, but we're making it up as we go along in the sense that I haven't planned for the next 10 years just quite yet. I planned for the next kind of 10 episodes and then I'll work out where I am after that. So I don't want you to get hung up on overthinking and over-planning. If you find yourself staring at a blank piece of paper after that 10 minutes, first of all, I don't think you will, but if you do, go and look at what anyone else is talking about in your industry. Go and look at some blog posts. Go and look at some books that you read that you use and just look at the topics that they cover. Nothing else. So if you've got book, I just went to look at the chapter titles.

12:21 I don't want you to read any further. And then from those chapter titles or those blog post titles, put down your thoughts and your ideas and that's a way of triggering off some some thoughts and ideas and get some content for you. Another option is you can put a post out on your social media to your clients or the groups that you're in that you are part of what you do and relevant to the podcast that you're doing and ask people what they want to hear about on the podcast. Really good way of boosting your social media engagement as well. Asking people what they want to hear on their podcast or your podcast, but you know, you tell them it's theirs and if all that fails, why are you doing a podcast? Seriously, if all that fails, why are you doing a podcast? I want you to go back to that. Why?

13:21 So how do you feel after listening to this episode? Are you excited? Are you ready to start planning your podcast? Have you got Daddy Foster's advice going through your ears over and over again? Can you imagine what it's been like for 39 years of my life with, with my pops' advice always ringing about in my ears? Are you glad I've shared that. I'm quite pleased. I've shared it. I'm pretty sure he'll be on featuring in more episodes in the future as well. I hope this episode has been useful to you. I'd love to know how you plan your podcast, what you've got coming up in your podcast as well. You can get in touch in all the usual ways. Deep breath. You can find me on Instagram, Charlotte foster productions, on Facebook, Charlotte foster productions. Again, you can come and join the pod squad, Charlotte's pod squad. That's my little Facebook group. You can also find me on Twitter at C foster, P D N S, and you can also find me on LinkedIn where I am Charlotte Foster, that as well. Connect to me on LinkedIn. I will always accept a connection request. Follow me on Twitter. I'm more than often follow straight back, and if you are enjoying this podcast, please, I would really appreciate it if you could leave us a little review and a rating if you're feeling generous. In the meantime see you soon!





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