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What’s the difference between a podcast and a webinar?

What’s the difference between a podcast and a webinar?

What’s the difference between a podcast and a webinar? Don’t worry, this is not another terrible joke from the depths of Charlotte Foster Podcasts HQ but actually a question I was asked recently.

So let’s compare so you can decide which is best for your organisation.

What is a webinar?

A webinar is simply a web seminar. This can take the form of a lecture, a discussion, a mini conference, a presentation or a workshop.

It can be live, or pre-recorded and accessed on demand.

Vitally, for this comparison, a webinar has a visual element.

Benefits of a webinar

Free webinars are a great way to expand your audience and reach new people. You can gather emails on sign up too to build up your mailing lists.

And on top of that the best ones are interactive and involve the audience, and an involved and engaged audience is gold.

Down sides to webinars

Research shows people prefer webinars that are 30 - 45 minutes long and will only commit to one webinar a week. So you are competing with not just all the other distractions of work and life but also all the other webinars out there.

Whilst webinars can be pre-recorded and put out as evergreen content, the best are done live. That means people have to be free at the time you put the webinar on.

Webinar attendees also have to be present, in front of a device and distraction free. Watching a webinar can’t be done while doing something else.

What is a podcast?

It’s an audio only method of delivering your message.

Podcasts tend to be part of a series or ongoing unlike the one-off webinar.

And while podcasts have an element of learning to them they don’t have to be as explicit as webinars in their educational content.

Benefits of podcasts

One of the best things about podcasts is the ability to do something else while consuming them. You can take them with you on a run, walk or a workout. They accompany you while you do the housework or while you travel to work.

When done well your accompanying podcast show notes will attract people to your podcast in web searches so that you get people interested in what you do.

Your analytics will show you the type of people listening and how long they are listening for. You can also see what music they are listening to on Spotify and what search terms they are finding you with on Google. You get a lot of useful information in the analytics.

Down side of podcasts

One thing you don’t get with podcasts is the immediate interactivity you get with a live webinar. Instead you get time to build up a relationship with your audience.

You also don’t get the email addresses of people signing up to listen to your podcast in the way you get the email addresses signing up to watch your webinar.

Instead you get an opportunity to grow a community of advocates.

Which is right for your business?

Podcasts are a great way to reach new people and build your audience, you will build a community and build your authority using podcasts.

Webinars are a great way to sell and use as a lead magnet to build your email list.

Podcasts are one part of your marketing toolkit. But they are an incredibly powerful part. They allow you to tell your stories in your own words directly into the ears of people who are interested enough in what you’re saying to choose to listen to you.

If you want to find out how you can make podcasting part of your Comms strategy to reach a new audience, grow your community and build your authority in an increasingly noisy world book a call to with Charlotte Foster Podcasts here.

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